He spent the next ten years traveling and working for magazines such as Vogue, Harpers & Queen, the Sunday Times and Tatler. During this time he developed his very distinctive, individual style in both fashion and beauty photography.
In 1989 John Swannell had a one man show at The Royal Academy in Edinburgh, followed in 1990 by an exhibition at The National Portrait Gallery in Edinburgh. In July of the same year The Royal Photographic Society held a retrospective of his fashion work.
In 1993 John Swannell was awarded a Fellowship of The Royal Photographic Society; he was one of the youngest members to have achieved this status at the time. In November 1994, Diana, The Princess of Wales personally commissioned John to photograph her together with her sons.
From November 1996 to March 1997 John had a one man show of his portraits at The National Portrait Gallery in London to celebrate the publication of his book ‘Twenty Years On’ which are now held in their archives.
John photographed HRH The Princess Royal for her fortieth and fiftieth birthdays. The Royal Mail commissioned John to photograph the Duke and Duchess of Wessex for a stamp celebrating their wedding and for the celebration stamp marking the occasion of HM Queen Elizabeth the Queen Mother’s 100th birthday in 2001. In 2002 John was one of the photographers asked to photograph HM The Queen to celebrate her Golden Jubliee. The images were used in the press and exhibited at Windsor Castle. In 2012 John was commissioned to take the only official portrait of HM The Queen to celebrate Her Diamond Jubilee.
The National Portrait Gallery in London has over fifty of his photographs, and The V&A, The National Portrait Gallery in Edinburgh, The Museum of Modern Art in New York and the Royal Photographic Society now have many of John’s works in their permanent collections.
In March 2008 John had an exhibition at the Chris Beetles Gallery in St James’s, London and in 2010 at Clarendon Fine Art in Mayfair, London. In 2013 he has exhibitions in Paris, Amsterdam and Gloucestershire in association with The Curious Group of hotels.
John Swannell has published thirteen books:
Fine Lines (1982); Naked Landscape (1986); Twenty Years On (1996) and was included in Ten Out Of Ten (2001), a collection of the best British photographers, all the proceeds of which went to the NSPCC; I’m still standing, a book of celebrity portraits was published in November 2002, all profits made by John going to help autistic children.
John Swannell Nudes, 1978-2006 was published in 2007, and was launched at Hoopers Gallery in London alongside an exhibition of limited edition platinum prints, followed in 2009 by Landscapes, also tied in with an exhibition at the same gallery.
Highgate Cemetery was published in 2010 as the conclusion to a long standing passion of John’s documenting the Victorian splendour of the famous North London landmark.
Between 2011 and 2012 John self-published a set of four books on flowers - Bluebells, Daffodils, Foxgloves & Snowdrops, and his most recent is a limited edition book of Portraits in 2013.